News Corp: Making of a Global Media Business
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA076 |
Electronic Format: Rs.
500;
courier (within India): Rs. 25 Extra
Themes- |
| Case Length |
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16 Pages |
| Period |
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1952 - 2003 |
| Organization |
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News
Corporation (News Corp) |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Media |
Abstract:
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Rupert Murdoch's News Corporation (News Corp) has evolved
into a global media conglomerate. The company owns approximately one third of
newspapers and BSkyB (satellite television) in Britain. It also owns the Fox
Entertainment Group that makes movies under the name 20th Century Fox and the
television programmes under The Fox Network. News Corp's television reach
extends to millions of homes worldwide. While News Corp is doing well, there are
some major concerns for the company. One is the recent acquisition of DirecTV
from General Motors. Another is the heavy dependence on Murdoch for key
strategic decisions.
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Contents:
Keywords:
Murdoch, News Corp, Media business, Viacom, Vivendi, Star Television, CNN, Fox Network, 20th Century Fox, Harper Collins, Fox Sports, BSkyB, Murdoch management style
News Corp: Making of a Global Media Business
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